My Why

Because my dad died of lung cancer at age 48. The cause was identified as environmental toxins. I was almost 19 at the time….Read More–>

Why Beautycounter™

 Offers personal care & cosmetics that are safer and perform

  • Has a mission of getting safer products into the hands of everyone
  • Strives to accomplish stricter regulation of the cosmetic industry
  • Bans more than 1,500 ingredients in cosmetics, setting a new health and safety standard
  • Ingredient Selection Process
    • Follows a stringent ingredient selection process by banning about 1500 questionable or harmful ingredients, known as The Never List, from its products
    • Screens rigorously every potential ingredient for safety using best available data and leveraging a wide array of resources
    • Constantly learns by reviewing emerging data and commissioning own studies
    • Shares transparently – every ingredient used in Beautycounter products is listed
  • Is a certified B Corporation
    • B = Benefit
    • Considers people, planet and profits
    • Uses the power of business to help solve social and environmental problems by voluntarily meeting higher standards of transparency, accountability and performance
  • For a full and impressive list of associations, please check out  full Associations & Certifications List
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Beautycounter’s mission is to get safer products into the hands of everyone.

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