Why Beautycounter™
Offers personal care & cosmetics that are safer and perform
- Has a mission of getting safer products into the hands of everyone
- Strives to accomplish stricter regulation of the cosmetic industry
- Bans more than 1,500 ingredients in cosmetics, setting a new health and safety standard
- Ingredient Selection Process
- Follows a stringent ingredient selection process by banning about 1500 questionable or harmful ingredients, known as The Never List, from its products
- Screens rigorously every potential ingredient for safety using best available data and leveraging a wide array of resources
- Constantly learns by reviewing emerging data and commissioning own studies
- Shares transparently – every ingredient used in Beautycounter products is listed
- Is a certified B Corporation
- B = Benefit
- Considers people, planet and profits
- Uses the power of business to help solve social and environmental problems by voluntarily meeting higher standards of transparency, accountability and performance
- For a full and impressive list of associations, please check out full Associations & Certifications List
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