Beautycounter™

Why Beautycounter™

 Offers personal care & cosmetics that are safer and perform

• Has a mission of getting safer products into the hands of everyone
• Strives to accomplish stricter regulation of the cosmetic industry
• Bans more than 1,500 ingredients in cosmetics, setting a new health and safety standard
• Ingredient Selection Process
  • Follows a stringent ingredient selection process by banning about 1500 questionable or harmful ingredients, known as The Never List, from its products
  • Screens rigorously every potential ingredient for safety using best available data and leveraging a wide array of resources
  • Constantly learns by reviewing emerging data and commissioning own studies
  • Shares transparently – every ingredient used in Beautycounter products is listed
• Is a certified B Corporation
  • B = Benefit
  • Considers people, planet and profits
  • Uses the power of business to help solve social and environmental problems by voluntarily meeting higher standards of transparency, accountability and performance
• For a full and impressive list of associations, please check out  full Associations & Certifications List